I had read an article a year ago about the competition between Black Friday websites and tonight did a quick search on Google for the keyword: Black Friday.? The search results were very surprising to me to the point I decided to write this little blurb about them.? On the first page of Google I see which sites know how to do their SEO:

Blackfriday.info? 2nd result

TheBlackFriday.com 4th result

BlackFriday.us 6th result

BlackFriday.name 7th results (YES, a .name domain is 7th for a competitive term out of 56 million + results)

BlackFriday2011.biz 9th result? (surprising because the Whois says it was registered August 17th, 2011)

BlackFriday.fm 13th result

BlackFriday2011.ws 15th result

So what I’m driving is where is BlackFriday.com?? I did a search on Google for? site:blackfriday.com? just to make sure it wasn’t deindexed.? BlackFriday.com is indexed, it just does not appear within the top results for the Black Friday keyword.? More surprising is that there is big money behind the BlackFriday.com site, yet somehow they seem to be lagging in the SEO department.? And I’m shocked that a .us, .name, .biz, and .ws all appear in the SERPs before the .com of a well funded site.? I’m sure BlackFriday.com gets a ton of type in traffic, but I’d be willing to wager that the top result in Google gets more traffic than the BlackFriday.com type in traffic.

Oh yeah, in case you’re wondering, it was the 53rd result in Google…? somebody needs to throw some of their budget into quality backlinks.

6 comments on “An Interesting Google Search Results on Black Friday

  • This is a very interesting observation.
    I can’t figure out why a website like BlackFriday2011.biz would outrank BlackFriday.com.

    This example points to the weakness of google’s search engine does it not?

    • I am surprised by how such a new site well outranks it. But by BlackFriday.com being ranked 53rd on Google I think it has more to do with that site needing some efforts put toward SEO.

  • Comparative Data from Alexa.com shows that the Site info is favourable to blackfriday.com

    Site Information for blackfriday2011.biz

    Alexa Traffic Rank: 2,462,975
    Traffic Rank in US: 356,659
    Sites Linking In: 134

    Site Information for blackfriday.com
    Alexa Traffic Rank: 108,752
    Traffic Rank in US: 10,296
    Sites Linking In: 241

    So how does blacfriday2011.bz out rank blackfriday.com

    • Alexa data needs to be taken with a grain of salt. The BlackFriday2011.biz site was just put up I believe a few months ago, so of course they haven’t gained the traffic historically that the other site has.

      It outranks it in the Google search results. It is most likely the amount of effort put into onsite and offsite SEO.

  • FYI, in case anybody wants to reg BlackFriday[year] domains:

    They are taken in .com through at least 2050.

    They are taken in .net/org/info through 2035.

    But you can get .biz for any year after 2021.

  • There’s more going on here than meets the eye. The .com actually has much better SEO apart from the fact that the domain currently has a -50 penalty applied against it. If that were lifted it would rank high on the first page of Google.

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