A question that I have a lot of people ask me is should they work on creating one big domain or multiple smaller domains as a business plan.? I say that there is no right answer.? I then pose a question to them which I’m sure a lot of people have heard before…? is it easier to collect $1 from one million people, or to collect $1,000,000 from one person?? Your response to that question will tell you if you should develop one big site or multiple smaller sites.
Personally, I am a fan of diversification, I think it is the smarter play for a few reasons.
1.? What if your site got knocked in the current Google algorithm change?? If you only had one site then you would be in trouble.? If you have 1,000 sites and some of them took a hit but others remained strong then you are far better off.
2.? What if something happens with your one main site?? A server crashes and you lose your files, your hosting is down for an extended period of time, the topic of your site is no longer popular and old news, etc…? Basically all it takes is one big event and your huge site could lose significant value and revenue in the blink of an eye.
3.? Testing…? if you don’t test different things then you are missing out.? Would a site make more revenue by selling private placement ad space, or with Adsense, or with CPA banners…?? Testing different things on one main site could result in a big revenue decrease over the time you are testing methods which aren’t effective.? It also takes longer to test.? If you can split your testing among many sites you will find the answer a lot quicker and get up and running with the most profitable method a lot faster.
Developing domains is the way to go.? Parking is yesterday’s news and anyone who says otherwise is still living in the last decade.? So decide how you want to focus your time and resources and start developing.