The Domain Madness 3 auction has launched (you can see it here) and looking at the domain list there is some value in the popular $1,000-$5,000 range and also some WTF’s? in the $XX,XXX – XXX,XXX range.? Here’s my personal opinion on some of the domains listed:


WTF’s? $150k – the big boys in this space already have branded names (Meineke, Midas, etc…) and I can’t see a local auto repair shop dropping big bucks on a domain.? This would make a great directory website, but not sure anyone is going to drop six figures and attempt this. $150k – 33k exact global monthly searches is respectable but I don’t see this coming remotely close to selling. $15k – only 320 exact global searches per month…? I talk about developing domains myself, but to the rest of the world they refer to it as website development. $25k – never even heard of these until now.? Either I need to get out more or this price needs to drop. $120k – the term I’m familiar with is ‘home owners insurance’… that “S” makes all the difference… with the “S” = 33k exact searches per month… without the “S” = 4.4k exact searches per month. $5.5k – this is a nostalgic domain (at least for me) as this was a popular term among the girls in my sixth grade class… which was oh about 20 years ago.


Value Domains: $6.5k – I love product name domains.? If someone is looking for a double oven then what makes more sense then And those suckers can be expensive so if you develop this with affiliate links you could earn a nice commission per sale. $1k – Good name for a video site about people with two left feet. $2.5k – I could see this being used for a product, decent amount of searches and with some branding you have a winner.? Don’t buy it and try to rank high in the search engines though…? 1.2 Billion results in Google.

(I do not own any of the above listed names)

My guess is that 17 of the domains will sell.



20 comments on “Domain Madness 3 Auction… Some Value and Some WTF?

  • is my name. It’s a generic term with potential in many industries: clothing, air conditioning, rehydrating drinks etc.

    The reserve that DM3 and I agreed to on this was based on various opinions from industry veterans and based on offers I’ve had in the past from Fortune 500 companies ($xx,xxx).

  • is a great name – think about ‘green’ too with a warming planet.

    And people should note that sometimes names are included and priced because we know there are interested parties/prospective buyers. Sometimes they bid, sometimes not.

    Thanks for the review…Mike

  • “ $1k – Good name for a video site about people with two left feet.” because that’ll make you back that $1000 in your lifetime ?

    Several of the names you picked on were mine. Priced because of interest level, traffic or because they actually do make money. Hard to tell this from just sitting on the sidelines.

    I’ve never bought or sold a domain based on “exact global searches”

  • It is unbelievable that someone will go through the awesome names at ‘DomainMadness3’ and come up with only a handful of names worth less than $4000.

    I know it’s called domain madness, but bloggers should NOT take it literally and go mad in their predictions. Why you guys don’t want Mike to succeed?

  • @Uzoma

    You are free to post within your comment the domains you think have value in the auction or tell us which $XXX,XXX domains are value priced so much that you will be buying them in the auction.

    This is not a pro/con Mike post… it is simply a post about domain names and my opinion of asking prices.

  • @Adam

    Fair enough… but this is a domain auction, not a website auction… so if you have domains that are developed, monetized, already receiving traffic, or otherwise then that information is not apparent from the auction listing and you should consider getting that information added as it would help support the asking prices. But based on asking prices alone (since that is all the information that is provided) this is what my comments reflect.

    Funny video sites (Break, FunnyOrDie, etc…) actually do very well with traffic so I do think a video site on will make you back your $1,000 and then some with proper content and SEO.

  • I agree that is a great name. In fact, I used to own it. I always thought this was a $xx,xxx name due to decent search numbers and a price tag in the thousands per unit. I still think it’s a decent price even for a reseller.

    The domain with the greatest value IMO is 1 word generic & ecommerce related. (Not to mention the hackiness of “us”. Of course, it’s mine so I might be biased. 😉

  • These are also great values: for $1,500 – $8.53 CPC (Estibot) for $2,500 – Great brand for a drugstore site or a Groupon clone for OTC drugs, and $7,500 less than in the same auction. for $8,500 – Very brandable and 250K exact searches (Estibot).

  • @admin appreciate your concern for how I do things. thanks.
    Oh and btw don’t get me wrong I like, even voted for it, but it’s not going to make the $1k money trying to be funnyordie. I’d be happy to be proven wrong though on that.

    btw why do you not have your name on this blog or whois ? I have no clue who I’m even talking to here.

  • Gotta completely disagree on DrugDeal(s).com. The names conjure up way to many negatives due to television & movies. What company is going to brand themselves on something associated typically with illicit drugs?

  • @ Adam
    Domaining is a side hobby for me so I post when I have free time and something I think is interesting to say. I am not looking for any form of notoriety and I’d prefer to avoid the hatemail if I say something that someone doesn’t like.

    To diverge a little…
    Someone can ask $1 million for and if I make a comment that it is unrealistically priced then they take it personal. But to them I will say this… if the domain was priced accurately and fairly then it “should” be sold. Most attitudes I see from domain owners are similar to home owners… everyone thinks theirs is better than the next guy’s and should sell for a higher price. And this is precisely why the majority of inventory at most auctions is unsold. In my opinion it’s not because there are no buyers, it is because most of the domains’ reserves are not realistically priced for today’s market.

    Take a look at the monthly auctions and you will consistently see them sell 50% or more of their inventory because they only allow reasonable reserves. There’s buyers… if the domains are priced reasonably.

    And if I make a comment today that a domain priced at $150k is unrealistic, and then the guy sells it in 4 years for $150k he’ll say “See, I knew it was worth that much, you’re an idiot”… Yes, it was worth that much, in THAT market, but not in the market 4 years ago.

    Anyways… just my 2 cents.

  • @ Admin, who said ?See, I knew it was worth that much, you?re an idiot Yes, it was worth that much, in THAT market, but not in the market 4 years ago”

    It’s called investment, Admin. In the scenario you reference in the quote above, the joke is on you; the domain owner was right, and you you were wrong. He believed in his domain, and held it until the right buyer, and environment caught on with his confidence, and knowledge. You should be one learning from that experience, and NOT the other way around.

  • @Uzoma

    That is one scenario I gave out of many. What if in 4 years he can only sell the domain for $10,000 , but today, instead of asking for $150k he could have sold it for $25,000? Then is the joke on me? It’s called opportunity cost. And maybe he could have parlayed that $25k into a great business opportunity or maybe he could have lost the $25k at the craps table. Who knows. But I do know if any of the three domains listed in this article that are priced above $100k sell at this auction for those prices I will personally send the seller a case of beer (O’Douls if the seller is under 21) and a congratulatory note. What do you want me to send me Uzoma if they don’t sell? (you seem like a betting kinda guy)

    I bought a great domain name a few months ago for $6,500. Using DomainTools I saw that the seller paid $18,000+ for this domain 2 years ago. He obviously thought it was a good investment at that time, but it turned out he was wrong. Is the joke still on me? Or on the seller who could have probably quickly flipped that $18k purchase for a quick profit but decided to wait and saw the market turn down and lose 2/3’s of his investment?

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