I had watched two live domain auctions online before and they met my expectations (I was expecting an auction similar to a Sotheby’s auction or an impound auction).? I watched half of the DM3 auction and I was pretty surprised… actually shocked.? I’m not referring to the ads that would pop up on the streaming video screen, or the minutes of video outage, or getting kicked out of the video and then entering back in two minutes later.? I get that technical glitches happen (though the ads I really think could have been prevented)? What I’m referring to is the format and presentation of the auction.? It had more of a chatroulette feel than a professional domain auction to me…
I was expecting bidders (maybe even with paddles), a stage, a podium… the kind of stuff you think when you think “auction”.? What I saw instead was a single person, sitting at a desk by himself with an earpiece in his ear.? The table was cluttered with two computers and some other stuff.? And I immediately thought that if anyone got end users to come to bid at this auction the end users would be shocked even moreso then I was.? To me, it appeared to be more of a homemade auction then a professional domain auction.? The auctioneer should have at least worn a suit or a shirt and a tie in my opinion to try to make up for the lack of an auction ‘feel’ with a professional ‘feel’.
I think DM3 did a respectable job of promoting the auction.? They had a hiccup during the first attempt and needed some massages to get them straightened out for a second go at it.? They brought in a very nice domain in Ocean.com (which I’m very surprised only sold for $100k) for the second attempt.? But in any kind of business, if you want to be taken seriously you must present yourself professionally, especially when you are going to be the face of the event.?? If I compare this event to a video conference at the Corporate America level it was beyond night and day.
Maybe I’m being too harsh but I was pretty shocked.? Anyone else have any thoughts who viewed the auction?