I mentioned the other day a pretty decent quick flip I had going on and now that the sale is closed I can talk more about it. I won the expired auction for the domain on 9/25 and paid $1,515 for it. I used a tool I had developed for myself (not for sale) that I mentioned before. The tool prompts you for a keyword, it takes the keyword, searches Google, and pulls the first two pages of URLS it finds (both organic search results and paid ads). It then removes any duplicate URLS and finally it takes that clean URL list and gets the WHOIS email for each of them. I emailed out the list with one email (and bcc:’d everyone) on 10/8 and within a few days I had someone make an offer through one of platforms I listed the domain on. We went back and forth for about two weeks before agreeing on a price. This taught me a lesson to next time hold off on listing it on these platforms (Sedo, GoDaddy, Afternic, etc… type of sites) when I’m contacting people because when the site sold I had to pay the commission which took over $1,500 out of my pocket. The domain name was MarketingDashboard.com and it sold on 10/25. Selling price was $8,251 which was a (pre-commission) profit of $6,736. I think the domain is worth much more, but selling the domain provides cash to buy a handful of other domains just like it so for me taking the quick flip makes more sense then holding out and hoping/waiting for a much better offer. Here’s the list…

My Top 5 Picks

MiniMini.com – talk about a small domain.

LCW.net – pretty decent LLL.net, I like the letter W when it is first or last in a 3L domain.

Hiked.com – sounds like a game, or a site dedicated to hiking trails, maps, etc…

HomeDirectory.com – couple possible uses for this guy which makes there be that many more end users that may want it.

CellWorld.com – nice domain as long as the word “cell” remains relevant in the phone world.

My 5 Picks with Less Than 10 Bidders

CigarTube.com – nice product domain.

FarmTractors.org – the commission on one tractor is probably four or five digits.

UtahInvestments.com – nice geo domain as I’m sure there’s some investment company in Utah that would like to own a nice brandable for their business.

DisposableIncome.com – would make a good site about how to generate some extra cash (offline or online).

Blore.com – if you are a 5L.com investor this sounds like a good domain for you.

11 comments on “Namejet’s Best Upcoming Auctions – Thursday Edition

  • Great flip and thanks for sharing the story/process. Was the domain one that you had been previously tracking or did you just come across it at auction and then decided that it would make for a good flip? For example, was your decision based purely on the CPC or amount of searches? I’m new to domaining and it’s always helpful to hear the thought process of experts like yourself on how you decide on what to buy and flip.

    • Paul – if I did this fulltime I might track domains, but since I only do it as part time I scan the lists of expired auctions and pick out ones that I think I can either develop or flip. For this specific instance my decision was not based on CPC or # of searches. I recognized the term, went to Google, saw that there was potentially a good number of possible end users, set a price in my head of what I thought I could minimally get if I flipped it, and then set a price I was willing to pay up to, and then bid. It is important to have a good guesstimate of what you think you can sell it for so that you know up to how much you should bid.

  • Thanks for such an insightful reply. I guess the real key to succeeding in approaching end users is what you said in your last sentence and that’s about how important it is to know how much you think you can sell it for, and I also guess having the confidence that you ‘will’ be able to sell it, especially if you’re paying 4 figures. I suspect certain niches are easier to sell a domain into than others and that part of the puzzle only comes with experience.
    As it happens I bought a domain name after seeing it mentioned in one of your daily Auction updates and I’m in the process of approaching end users too. Even if it doesn’t sell it’s been a great learning process and your additional help here will help me even more going forward.

    • Yes, if you are looking to flip domains than that is the key. You can view resources like DNJournal.com to see what domains have recently sold for to use in your estimations. If you are starting out I’d recommend starting with some lower priced domains, learning what works/doesn’t work for you, and completing a few sales. Reason being is because once you start buying 4 figure and up domain names if you are forced to sit on them because you can’t currently find a buyer your cash on hand is all tied up.

  • Thanks, I’ve been keeping an eye on DNJournal and been through the 2012 archive to try and get a feel for prices on certain domains. By the way, how did you set your price on the site where you sold it. Although you sold for $8251 I assume that wasn’t your asking price i.e. was your price listed at $10k for example, but you accepted the $8251 offer?

  • I was offered a much smaller amount and I can back with a much higher amount and we had back and forth a few times until we settled on a figure. This was all done through the GoDaddy/Sedo shared platform which sucks because you cannot communicate with the other person, you literally just enter in a figure and hit send.

    For me, I went in knowing it was a quick flip so I was not going to ask for the moon and play hardball. I was willing to give ground and find a middle ground that had a good return for me, and was a price the buyer was willing to pay.

  • Thanks, and I guess the main take-away here is to ensure you start your offer price at a high enough figure so that you can come down to an agreeable price if necessary.
    One final thing relating to ‘the art of negotiation’ which you have obviously fine-tuned with experience. I had my first offer ever on a domain, through Sedo, at the weekend. The person made an offer and I countered. They then counter offered and said ‘That’s my final offer’. From your experience, and on average, are buyers who say ‘That’s my final offer’ just ‘bluffing’ in the hope the seller will crack and come closer to ‘their’ offer price?

  • Every instance can be different. Sometimes when I make an offer through Sedo I will say that when it is truly my final offer, sometimes I try to bluff (but you lose some goodwill when you bluff and then if you need to recant and negotiate once again).

    I would do some background work on your domain name. Are the other extensions taken, is it possibly an end user verse another domainer, is it a domain you think someone needs because it is premium or can it be easily replaced, etc… and then determine if you are willing to call their potential bluff, if you want to take their offer and run because the profit is acceptable to you, or if you know you are sitting on a great domain and you’ll wait till you get the amount you’re looking for.

  • I hadn’t really thought about exactly who the potential buyer may be and it would make sense to have a checklist with all the things to consider before replying to offers.
    My knowledge has become a lot richer as a result of your priceless advice and I hope a few more first time domainers find this post and also benefit from the golden nuggets you’ve been generous to provide. All the best.

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