Sometimes I catch an old article about a domain sale and out of curiousity I see what the buyer did with the domain. In 2010 the domain Pizza.net sold. The article said that there was a NDA signed so the price was not released, but that the sale would put pizza.net as one of the top 5 .net sales of all time. I would take an educated guess that it would be in the $200-300k range, but at least $100k. So I sauntered over to the site right now to see what the outcome of this six figure purchase was and I just scratch my head. The site looks like it was developed by someone for $50. What is up with the three Google Adsense ad blocks at the bottom of the homepage that scream desperation and I’d guess get a 0.00005% clickthrough rate (you’d make more money parking the domain). It’s like buying a Ferrari and then waxing it with the cheapest brand of wax you can find. Point blank, the homepage is horrific for the amount of money spent on the domain.
Then you go to search for a pizza place near you and you need to put your city/state AND your zip code. Why? That’s like asking someone what their height is in feet and what their height is in inches. It’s the same thing. Why make people enter an extra unnecessary field? So I did it and it returned results. But there is no monetization method here. You can see the results. You can clickthrough on one of the results and get taken to another page, but there’s absolutely not one thing there to make them any money. No ads, no coupons, nothing. Why put the ugly ads on your homepage but don’t put the ads on the results page?
And at the top of the site the “navigation bar” has three items, Find Pizza, About Us, and Contact. Yeah, the “About Us” page has not a thing on it. I don’t get it. Why buy a domain for a significant amount of money and then develop it (and I use that term loosely with this site) like this? I don’t know, it’s a headscratcher to me. If you have any good theories let’em rip.