When I see things like this I scratch my head…? there is a startup company, Adzookie, who is offering to pay people’s mortgages in exchange for painting their house as an advertisement.? This I get.? The free press that this will get them (prior to them even painting a thing) will be worth more than what they will end up paying in mortgages.? What I don’t get is the domain name…? Adzookie???
It is a mobile ad company.? So the name obviously is trying to be a branded/catchy type of name I guess, but I think they fail.? Just think of how phonetically you could potentially spell Adzookie… adzookie, adzokie, adzookey, adzokey, adzookee, adzokee, etc…? and when I wake up tomorrow morning I’ll probably have forgotten the name even though I wrote this post about it.? They would have been much better off with a LLLL.com domain name that started with “AD”…? something like adco, admo, adyo, etc…? and these types of names they probably could have gotten for under $10k if they didn’t have the cash to outlay for a premium domain.? They registered Adzookie.com in April 2010, and the .net and .org versions are still available to hand reg, as is Adzokie.com…? so they don’t really doesn’t have a good grip on domains.? It’s like starting a brick and mortar business in a back lot off the street by choice.
You can read the full article about this on CNN found here.