I was looking through the auction results and saw a bunch of solid quality domains that did not sell due to not meeting reserve. I always loved Namejet because you could snag a good deal due to the no-reserve auctions, maybe it didn’t happen every day for you but the possibility was there.

The reserve auctions at Namejet are putting me off a little bit. One example is an auction that closed today for TheHotel.com. The bidding reached $21k and still had not met reserve. You don’t know what the reserve price was since there is no ‘reserve range’. The high bidder in the end was bidding against himself. The second high bidder bid $12,000 and the high bidder came in at $15,500 (reserve auctions are not proxy bids when the reserve has not been met). Reserve still hadn’t been met so he bid again at $21,000… instead of offering $100 more then the previous high bidder as you would in a normal non-reserve Namejet auction, the high bidder was now offering $9,000 (or 75% more) than the second highest bidder. Reserve still not met. Having to bid against yourself is not in the spirit of what I feel has made Namejet successful. Yes, you can say they are branching out, fine, it just goes against why I loved Namejet so much. I think they should at least put a reserve range in there so that people aren’t wasting their time bidding if the reserve range is well beyond what they can/would pay.

5 comments on “What Are Your Thoughts on Namejet Reserve Auctions

  • I’m just glad it’s disclosed clearly that it’s a reserve auction. That change is awesome – because it was always a bad feeling seeing Namejet Reserve leading the bidding process in a name you had your eye on.

    Those domains would never show up on Namejet anyways, so if you don’t like them it’s easy enough to simply ignore them. They don’t detract from any of the other good names that show up normally.

    I think most of those reserve auctions are looking for near end user pricing. So unless you’re the end user for a domain, or have a good plan for it, it’s probably not a good idea to spend too much time on those as a domain investor.

    • @Nux

      Good points. The Namejet Reserve as a “bidder” was rather annoying so the change to the current way I agree is much better.


      You and me both buddy.

  • I see names at namejet that are sitting at godaddy.com. They used to always be drops, now they are whoring out private portfolios of their buddies with reserve prices. It has become a slippery slope of what is expiring, and what is private sale, as private sales sometimes take upto 3 weeks to transfer over into your account. The reserve process sucks, as their are so many other venues to list, if you are asking crazy money go to sedo, or afternic. Namejet used to be a wholesale outlet, who wants to pay prices, than end users balk at, got to leave some gravy out there…

    • @Ron

      Here’s my problem with the reserve process (and I’m not saying this happens but it very well could happen). Let’s say I put a domain up for auction with a reserve of $25k. Because everyone is behind a username you never know who’s who especially with brand new accounts (unless it is one of the usual bidders). Someone bids it up to $12k. It freezes, no more bids. I either have my friend or an alternate account I setup go and bid up to $24,500 or somewhere near there. The bid just got artificially bumped by double. It is more likely the domain would sell, and if not then the owner could use that last bid (his own) as a selling point to a potential buyer outside of the auction if auction did not meet reserve.

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